The Design Sprint is perfect for different challenges and can be used in different phases of a project.
Here are some situations in which a Design Sprint is useful:
- The team is stuck in a project
- An idea has to be validated quickly
- Fast progress in the development of a solution concept is required
- Quick results to show are needed
Especially if a team is stuck, running a Design Sprint is a good way to align a team towards one goal because everyone is actively involved in the progress. By running a Design Sprint, the team achieves visible progress together and team motivation increases. Further, the Design Sprint creates a common level of knowledge and all members are actively involved in the progress and solution development. As a result, the acceptance criteria and next steps for all participants during and after the Design Sprint are clear.
The Design Sprint is perfect for big challenges. And it is a great tool for testing the potential of an idea. This makes sense, for example, at the beginning of product development before investing in the development and implementation of an idea. By running a Design Sprint, the team gets feedback on an idea validated by the real user because a prototype is tested immediately with real users. So it can be said that Design Sprints are the fastest way to find out whether a product or service is worth developing.
In conclusion, using a Design Sprint is perfect when a team needs results to show. Especially, when a pitch or presentation for stakeholders is on the agenda, it is good to have user validated results. By running a Design Sprint, the whole team gets results that have been validated by testing a prototype with real users. The method is therefore ideally used at the beginning of a project. But basically, the use of a Design Sprint makes sense whenever a team needs representative results and validated answers quickly.