The process of the Design Sprint itself is very well defined in the Design Sprint book. But what happens afterwards is often not considered enough.
The energy created in a Design Sprint is the perfect basis for the next steps in the project. But what exactly happens after running a Design Sprint depends essentially on two factors: the type of challenge the Design Sprint was used for and the outcome of the Design Sprint week.
Possible situations after running a Design Sprint:
The first stage after the Design Sprint is usually about iterating the prototype. And the basis for this iteration is the user-feedback that the team received on the Design Sprint week test day. In the next step, the entire input from the interviews is evaluated and clustered. The analysis and evaluation of the interviews represents the first step of the process and ideally takes place soon after the Design Sprint has finished.
Depending on the result of the test and the evaluation, the prototype or parts of it are then revised and adapted. In the following step, the team tests this improved prototype again. This integration process is usually less time-consuming than the first Design Sprint, since the idea and goal have already been defined. Ideally, the entire team blocks a full day for this second test. So, even after finishing the Design Sprint, it is important to continue to integrate all participants into the development process. To achieve this, we recommend creating concrete time blocks to work together on the next steps.
However, the analysis and evaluation of the user interviews of the test day may show that the concept developed in Design Sprint does not work as intended. In this case, the idea can be put on hold. And further fundamental work and preparations such as more data research or even a reformulation of the challenge are often necessary.
To sum up, what the next steps are after running a Design Sprint cannot be answered in a general way. Because it depends strongly on what the evaluation of the user interviews on the tested prototype on the last day of the Design Sprint week revealed.